I’m Alexei Tsallis. I transform your brand’s purpose – what you believe you stand for – into action that drives change.
I put purpose into practice.
By combining brand and impact strategy I bridge the gap that exists between what companies or individuals say they stand for, and what they actually do.
I design opportunities that create long term advantage for the better.
Currently, I work as a brand strategist at London-based Studio Output – nimble disruptors who work with ambitious mission-driven organisations to smash the status quo.
My expertise was forged at innovative social change design agency Media on Mars. Collaborating with change makers, I defined strategies and activated brands – transforming words into action – and seeing the positive impact brands could create in the world.
Introducing the new architects of change.
The future will be created by organisations and people with world-wide influence that lead. Those who start conversations, disrupt the status quo, innovate to redefine industries and rethink the role of brands in creating change.
People that leave a lasting impact on the fabric of society all start with a purpose, transform it through strategy and end with innovative tangible actions. These are the individuals, organisations and brands that ultimately
change the world.
Certified as a brand strategist by the world’s leading brand education program.
I am a graduate of Level C, co-founded by world renowned experts Marty Neumeier and Andy Starr.
I know how to create radical differentiation and a future-focused competitive advantage to outmanoeuvre competitors in the long-term.
Talk is cheap, but seeing core values reflected in reality is believing.
Authenticity, or a lack of, is the key difference between brands who activate their core beliefs – beliefs that drive every decision and interaction – and the ones that don’t. We live in an era of ‘greenwashing’ and empty purpose statements that rarely see more implementation than as a decal on an office wall. We need to define what it is we stand for and rethink how those values show up in our business and for our audience – after all they are the ones who believe and build your brand.
“Alexei has been instrumental. Beyond work, her enthusiasm and dedication demonstrates how knowledge and passion can make a profound difference.”
Dr Scott Hollier, CEO of Centre
for Accessibility Australia
“My first impression is that Alexei is enthused with warmth and energy, under which lies a steely determination to get things done.”
Felicity Roux, Director of My Vital Cycles
“Alexei’s outstanding problem solving and emotional intelligence makes her a powerful ally and a creative change maker.”
Sue Crock, Founder of
This Working Life & Mental Health Expert
“Alexei is a creative visionary who has a natural ability to empathise, understand and translate her client’s message and vision. The world’s future is bright with emerging leaders like Alexei.”
Nicky Gazey, Co-founder of IDEA Academy
