Based in bustling London, I come from the sunny sands of the coastal city Perth, in Western Australia – an isolated hub of impact, innovation and great coffee.
I work with people who want to reimagine the future.
My purpose is to help others ask the right questions. I co-create strategy, prototype innovative solutions and deliver tangible actions. An out-of-the-box thinker who enjoys solving problems whether in a workshop or over a cup of coffee. Connecting dots. Seeing gaps. Adapting quickly. Thinking big. Delivering action. Basically I know how to find, design and seize opportunities that create long term advantage – and I want to use that power for the better.
My career began interning for legendary International Society of Typographic Designers (ISTD) Asia Pacific Founder & Coordinator Becky Chilcot FISTD. It was there that I worked on the Sydney Invictus Games Official Photography Book as a writer resulting in my first publishing credit at 20 years-old. After working in a corporate marketing department as a graphic design assistant I got my break in strategy. It was at innovative social change design agency Media on Mars that my expertise was forged, I saw creative collaboration at its finest, building and activating brands that aimed to change the world.
After travelling through Europe and setting my compass for bustling London, my new mission is to bring my brand strategy and activation knowledge to innovative category disruptors at branding and digital agency Studio Output.
I currently serve as the Deputy Chair of the Advisory Board for the School of Design and Built Environment at Curtin University. I am also a Certified Brand Strategist from expert Marty Neumeier’s world-leading brand education organisation Level C.
